Identifying and Nurturing Champions — Roadmap Step & Resources
Finding the internal advocate who pushes a deal forward
- Level: beginner
- Estimated time: 1 days
- Roadmap: B2B / Enterprise Product Management
Before this step
Study resources
- Mind the Product (Article) — A large global product management community and publication with practical B2B and SaaS-focused content. Background reading/viewing for: Identifying and Nurturing Champions.
- Intercom Blog (Article) — A B2B SaaS company publishing on buyer and user-focused product design. Relevant to: Identifying and Nurturing Champions.
Part of
- Buyers, Users and Champions — section
- B2B / Enterprise Product Management roadmap — the full learning path