Economic Buyer vs End User — Roadmap Step & Resources
Designing for two different audiences with different priorities
- Level: beginner
- Estimated time: 1 days
- Roadmap: B2B / Enterprise Product Management
Before this step
Study resources
- Silicon Valley Product Group (SVPG) (Article) — Marty Cagan's influential writing on product management practice, widely referenced across B2B and enterprise teams. Background reading/viewing for: Economic Buyer vs End User.
- Intercom Blog (Article) — A B2B SaaS company publishing on buyer and user-focused product design. Relevant to: Economic Buyer vs End User.
Part of
- Buyers, Users and Champions — section
- B2B / Enterprise Product Management roadmap — the full learning path