Competitive Analysis — Study Resources & PYQs
Curated resources, past papers and PYQs for Competitive Analysis.
Study resources
- Competitive UX Benchmarking (Article) — Nielsen Norman Group's guide to evaluating competitors' user experience.
- UX Competitive Analysis Explained (Video) — Covers structuring a comparative audit of competitor products.
- How to Do a Competitive Analysis (Article) — HubSpot's own comprehensive guide to conducting a marketing competitive analysis.
- Competitive Analysis Explained (Video) — Covers structuring a comparative audit of competitors' marketing.