Competitive & Comparative Analysis — Roadmap Step & Resources
Studying how competitors and comparable products solve similar problems
- Level: intermediate
- Estimated time: 1 days
- Roadmap: UX Design
Before this step
Study resources
- Competitive UX Benchmarking (Article) — Nielsen Norman Group's guide to evaluating competitors' user experience.
- UX Competitive Analysis Explained (Video) — Covers structuring a comparative audit of competitor products.
- How to Do a Competitive Analysis (Article) — HubSpot's own comprehensive guide to conducting a marketing competitive analysis.
- Competitive Analysis Explained (Video) — Covers structuring a comparative audit of competitors' marketing.
Part of
- Conducting User Research — section
- UX Design roadmap — the full learning path