Competitive Analysis — Roadmap Step & Resources
Understanding how competitors position themselves and where the gaps are
- Level: beginner
- Estimated time: 2 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Mini projects
- Complete a competitive analysis of 3 competitors covering positioning, pricing and messaging
Study resources
- Competitive UX Benchmarking (Article) — Nielsen Norman Group's guide to evaluating competitors' user experience.
- UX Competitive Analysis Explained (Video) — Covers structuring a comparative audit of competitor products.
- How to Do a Competitive Analysis (Article) — HubSpot's own comprehensive guide to conducting a marketing competitive analysis.
- Competitive Analysis Explained (Video) — Covers structuring a comparative audit of competitors' marketing.
Part of
- Understanding Your Audience — section
- Digital Marketing Fundamentals roadmap — the full learning path