Market Research Basics — Roadmap Step & Resources
Primary vs secondary research, and gathering real evidence instead of assumptions
- Level: beginner
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Interview questions
- What's the difference between primary and secondary market research?
Study resources
- Market Research: A How-to Guide (Article) — HubSpot's own comprehensive guide to conducting market research.
- Market Research Explained (Video) — A practical introduction to primary and secondary market research methods.
Part of
- Understanding Your Audience — section
- Digital Marketing Fundamentals roadmap — the full learning path