Market Analysis and Positioning — Product Strategy & Leadership Roadm…
Understanding where you sit and where the market is going
Steps in Market Analysis and Positioning
- Market Sizing (TAM, SAM, SOM) — beginner · Estimating market opportunity credibly
- Industry and Competitive Landscape Analysis — beginner · Mapping where a product sits relative to alternatives
- Identifying Market Trends and Timing — beginner · Recognizing when a market shift creates a strategic window
- Customer Segmentation for Strategy — beginner · Choosing which segments a strategy should prioritize
- Using Market Research to Inform Strategy — beginner · Connecting external research to internal strategic decisions
Part of
- Product Strategy & Leadership roadmap — the full learning path