Using Market Research to Inform Strategy — Roadmap Step & Resources
Connecting external research to internal strategic decisions
- Level: beginner
- Estimated time: 1 days
- Roadmap: Product Strategy & Leadership
Before this step
Study resources
- Silicon Valley Product Group (SVPG) (Article) — Marty Cagan's influential writing on product leadership, strategy and organizational design. Background reading/viewing for: Using Market Research to Inform Strategy.
- HBR (Article) — Harvard Business Review's coverage of market analysis and positioning. Relevant to: Using Market Research to Inform Strategy.
Part of
- Market Analysis and Positioning — section
- Product Strategy & Leadership roadmap — the full learning path