Customer Segmentation for Strategy — Roadmap Step & Resources
Choosing which segments a strategy should prioritize
- Level: beginner
- Estimated time: 1 days
- Roadmap: Product Strategy & Leadership
Before this step
Study resources
- Mind the Product (Article) — A large global product management community and publication, including senior leadership content. Background reading/viewing for: Customer Segmentation for Strategy.
- HBR (Article) — Harvard Business Review's coverage of market analysis and positioning. Relevant to: Customer Segmentation for Strategy.
Part of
- Market Analysis and Positioning — section
- Product Strategy & Leadership roadmap — the full learning path