Content Strategy — SEO & Content Marketing Roadmap
Deciding what content to create and why, before writing a single word
Steps in Content Strategy
- Content Strategy Fundamentals — intermediate · Aligning content decisions with business goals and audience needs
- Content Pillars & Topic Clusters — intermediate · Organizing content around core pillar pages linked to supporting cluster content
- Content Audits — intermediate · Systematically reviewing existing content to find what to keep, fix or remove
- Editorial Calendars — intermediate · Planning content production consistently instead of reactively
- Aligning Content with the Funnel — intermediate · Matching content type and depth to where a reader is in their buying journey
- Writing Content Briefs — intermediate · Giving a writer everything they need — target keyword, intent, structure, competitors — before they start
Part of
- SEO & Content Marketing roadmap — the full learning path