Content Pillars & Topic Clusters — Roadmap Step & Resources
Organizing content around core pillar pages linked to supporting cluster content
- Level: intermediate
- Estimated time: 1 days
- Roadmap: SEO & Content Marketing
Before this step
Mini projects
- Map out a pillar page and 6 supporting cluster topics for a chosen subject
Interview questions
- Why does the topic cluster model tend to outperform a flat list of unrelated blog posts for SEO?
Study resources
- Topic Clusters: The Next Evolution of SEO (Article) — HubSpot's own foundational article introducing the topic cluster / pillar page model.
- Content Pillars and Clusters Explained (Video) — Covers organizing content into pillar pages and supporting clusters.
Part of
- Content Strategy — section
- SEO & Content Marketing roadmap — the full learning path