Aligning Content with the Funnel — Roadmap Step & Resources
Matching content type and depth to where a reader is in their buying journey
- Level: intermediate
- Estimated time: 1 days
- Roadmap: SEO & Content Marketing
Before this step
Study resources
- Mapping Content to the Buyer's Journey (Article) — HubSpot's own guide to aligning content types with funnel stages.
- Content and the Marketing Funnel Explained (Video) — Covers matching content format to awareness, consideration and decision stages.
Part of
- Content Strategy — section
- SEO & Content Marketing roadmap — the full learning path