Career Readiness & Case Studies — Digital Marketing Fundamentals Road…
Applying the full fundamentals toolkit and getting ready for a real marketing role
Steps in Career Readiness & Case Studies
- Building a Digital Marketing Portfolio — advanced · Showcasing campaigns, results and strategic thinking to potential employers or clients
- Case Study: Launching a Product Campaign — advanced · Planning and reasoning through a full go-to-market campaign for a new product
- Case Study: Improving a Funnel's Conversion Rate — advanced · Diagnosing where a funnel is leaking and proposing concrete fixes
- Case Study: Multi-Channel Campaign Analysis — advanced · Analyzing performance data across channels and recommending where to invest more
- Capstone: Complete Digital Marketing Campaign Plan — advanced · Design, budget, plan and defend a full multi-channel marketing campaign from scratch
Part of
- Digital Marketing Fundamentals roadmap — the full learning path