Case Study: Launching a Product Campaign — Roadmap Step & Resources
Planning and reasoning through a full go-to-market campaign for a new product
- Level: advanced
- Estimated time: 2 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Mini projects
- Plan a complete product launch campaign: positioning, channels, content, budget and success metrics
Study resources
- How to Plan a Product Launch (Article) — HubSpot's own guide to planning and executing a product launch campaign.
- Product Launch Marketing Explained (Video) — Covers coordinating channels for a coherent product launch.
Part of
- Career Readiness & Case Studies — section
- Digital Marketing Fundamentals roadmap — the full learning path