Capstone: Complete Digital Marketing Campaign Plan — Roadmap Step & R…
Design, budget, plan and defend a full multi-channel marketing campaign from scratch
- Level: advanced
- Estimated time: 2 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Mini projects
- Build and present a complete multi-channel campaign plan for a real or fictional brand, including budget, timeline, channels and measurement plan
Study resources
- Digital Marketing Free Certification Course by HubSpot (Video) — HubSpot Academy's own free, widely-completed digital marketing certification course.
- How to Create a Marketing Campaign (Article) — HubSpot's own guide, the primary reference for building the capstone campaign plan.
Part of
- Career Readiness & Case Studies — section
- Digital Marketing Fundamentals roadmap — the full learning path