Social Media Marketing Basics — Digital Marketing Fundamentals Roadmap
Building a presence and audience relationship on social platforms
Steps in Social Media Marketing Basics
- Choosing the Right Platforms for Your Audience — intermediate · Not every brand needs to be everywhere — picking platforms based on where your audience is
- Organic Social Media Basics — intermediate · Posting, engaging and growing an audience without paid promotion
- Social Media Content Planning — intermediate · Balancing content pillars, formats and posting cadence
- Community Management Basics — intermediate · Responding to comments, messages and reviews in a way that builds trust
- Influencer Marketing Overview — intermediate · Partnering with creators who already have an audience's trust
Part of
- Digital Marketing Fundamentals roadmap — the full learning path