Influencer Marketing Overview — Roadmap Step & Resources
Partnering with creators who already have an audience's trust
- Level: intermediate
- Estimated time: 2 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- What's the trade-off between working with a few large influencers vs many micro-influencers?
Study resources
- Influencer Marketing 101 (Article) — HubSpot's own comprehensive guide to influencer marketing.
- Influencer Marketing Explained (Video) — Covers finding and partnering with the right influencers.
Part of
- Social Media Marketing Basics — section
- Digital Marketing Fundamentals roadmap — the full learning path