Content Marketing Basics — Digital Marketing Fundamentals Roadmap

Creating value for an audience before ever asking for a sale

Steps in Content Marketing Basics

Content Marketing Strategy — intermediate · Deciding what content to create and why, tied back to audience and business goals
Content Types & Formats — intermediate · Blog posts, video, podcasts, infographics and matching format to audience and goal
Content Calendars & Planning — intermediate · Planning content consistently instead of publishing reactively
Content Distribution Basics — intermediate · Why 'if you build it, they will come' doesn't work — content needs active promotion too