Content Marketing Strategy — Roadmap Step & Resources
Deciding what content to create and why, tied back to audience and business goals
- Level: intermediate
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Interview questions
- Why does content marketing usually take longer to show ROI than paid advertising?
Study resources
- What Is Content Marketing? (Article) — HubSpot's own comprehensive guide to content marketing strategy.
- Content Marketing Strategy Explained (Video) — A practical introduction to building a content marketing strategy.
Part of
- Content Marketing Basics — section
- Digital Marketing Fundamentals roadmap — the full learning path