Content Distribution Basics — Roadmap Step & Resources
Why 'if you build it, they will come' doesn't work — content needs active promotion too
- Level: intermediate
- Estimated time: 2 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- What's the 80/20 rule some marketers apply to content creation vs distribution effort?
Study resources
- Content Distribution Strategy (Article) — The Content Marketing Institute's guidance on distributing content across channels.
- Content Distribution Explained (Video) — Covers getting content in front of the right audience after publishing.
Part of
- Content Marketing Basics — section
- Digital Marketing Fundamentals roadmap — the full learning path