Marketing Automation Basics — Roadmap Step & Resources
Triggering emails and actions automatically based on user behavior
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- What's an example of a marketing automation workflow triggered by user behavior?
Study resources
- Marketing Automation 101 (Article) — HubSpot's own comprehensive guide to marketing automation.
- Marketing Automation Explained (Video) — Covers automating repetitive marketing tasks like email sequences.
Part of
- Marketing Tools & Tech Stack — section
- Digital Marketing Fundamentals roadmap — the full learning path