CRM Basics (HubSpot/Salesforce Overview) — Roadmap Step & Resources
How customer relationship management tools track leads and customers over time
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Study resources
- What Is a CRM? (Article) — HubSpot's own explanation of what a CRM is and why marketers use one.
- CRM Basics Explained (Video) — A practical introduction to using a CRM for marketing and sales alignment.
Part of
- Marketing Tools & Tech Stack — section
- Digital Marketing Fundamentals roadmap — the full learning path