Using Market Research to Inform Strategy — Study Resources & PYQs

Curated resources, past papers and PYQs for Using Market Research to Inform Strategy.

Study resources

Silicon Valley Product Group (SVPG) (Article) — Marty Cagan's influential writing on product leadership, strategy and organizational design. Background reading/viewing for: Using Market Research to Inform Strategy.
HBR (Article) — Harvard Business Review's coverage of market analysis and positioning. Relevant to: Using Market Research to Inform Strategy.