A/B Testing at Consumer Scale — Study Resources & PYQs

Curated resources, past papers and PYQs for A/B Testing at Consumer Scale.

Study resources

Lenny's Newsletter (Article) — A widely read current newsletter on product management, with deep dives on consumer growth and retention. Background reading/viewing for: A/B Testing at Consumer Scale.
Amplitude Blog (Article) — A product analytics company publishing on consumer-scale experimentation. Relevant to: A/B Testing at Consumer Scale.