A/B Testing at Consumer Scale — Roadmap Step & Resources
Running experiments with large, diverse user populations
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product management, with deep dives on consumer growth and retention. Background reading/viewing for: A/B Testing at Consumer Scale.
- Amplitude Blog (Article) — A product analytics company publishing on consumer-scale experimentation. Relevant to: A/B Testing at Consumer Scale.
Part of
- Experimentation for Consumer Products — section
- Consumer (B2C) Product Management roadmap — the full learning path