Positioning Against Incumbents vs Challengers — Study Resources & PYQs
Curated resources, past papers and PYQs for Positioning Against Incumbents vs Challengers.
Study resources
- Intercom Blog (Article) — A B2B SaaS company publishing extensively on product, onboarding and customer-facing product strategy. Background reading/viewing for: Positioning Against Incumbents vs Challengers.
- Lenny's Podcast (Video) — Interviews with B2B PMs discussing competitive strategy in enterprise deals. Relevant to: Positioning Against Incumbents vs Challengers.