Positioning Against Incumbents vs Challengers — Roadmap Step & Resour…
Different strategies depending on your market position
- Level: beginner
- Estimated time: 1 days
- Roadmap: B2B / Enterprise Product Management
Before this step
Study resources
- Intercom Blog (Article) — A B2B SaaS company publishing extensively on product, onboarding and customer-facing product strategy. Background reading/viewing for: Positioning Against Incumbents vs Challengers.
- Lenny's Podcast (Video) — Interviews with B2B PMs discussing competitive strategy in enterprise deals. Relevant to: Positioning Against Incumbents vs Challengers.
Part of
- Competitive Positioning in Enterprise Deals — section
- B2B / Enterprise Product Management roadmap — the full learning path