Customer Segmentation Case Study — Study Resources & PYQs
Curated resources, past papers and PYQs for Customer Segmentation Case Study.
Study resources
- Mall Customer Segmentation Data (Article) — A widely-used public dataset, ideal for practicing clustering-based customer segmentation.
- Customer Segmentation with K-Means Explained (Video) — StatQuest's k-means explanation, directly applicable to this segmentation case study.