Case Study: Customer Segmentation Analysis — Roadmap Step & Resources
Segmenting customers using behavioral data and profiling each resulting group
- Level: advanced
- Estimated time: 2 days
- Roadmap: Data Science
Mini projects
- Perform a full customer segmentation analysis and present actionable recommendations per segment
Study resources
- Mall Customer Segmentation Data (Article) — A widely-used public dataset, ideal for practicing clustering-based customer segmentation.
- Customer Segmentation with K-Means Explained (Video) — StatQuest's k-means explanation, directly applicable to this segmentation case study.
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