Personas — Roadmap Step & Resources
Composite representations of user groups built from real research, not guesses
- Level: intermediate
- Estimated time: 1 days
- Roadmap: UX Design
Interview questions
- What's the risk of building a persona from assumptions instead of actual research data?
Study resources
- Personas Make Users Memorable for Product Team Members (Article) — Nielsen Norman Group's authoritative guide to building and using personas effectively.
- How to Create UX Personas Explained (Video) — A practical walkthrough of building a persona from real research data.
Part of
- User Understanding & Synthesis — section
- UX Design roadmap — the full learning path