Competing Against Non-Obvious Alternatives — Roadmap Step & Resources
Recognizing that your real competitor might not be another app
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Study resources
- Amplitude Blog (Article) — A product analytics company publishing extensively on consumer engagement and retention metrics. Background reading/viewing for: Competing Against Non-Obvious Alternatives.
- Lenny's Podcast (Video) — Interviews covering Jobs to Be Done applied to consumer products. Relevant to: Competing Against Non-Obvious Alternatives.
Part of
- Jobs to Be Done and Consumer Motivation — section
- Consumer (B2C) Product Management roadmap — the full learning path