Mapping Consumer Motivation to Features — Roadmap Step & Resources
Connecting a deep motivation to a concrete product decision
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Study resources
- Mind the Product (Article) — A large global product management community and publication with consumer product case studies. Background reading/viewing for: Mapping Consumer Motivation to Features.
- Lenny's Podcast (Video) — Interviews covering Jobs to Be Done applied to consumer products. Relevant to: Mapping Consumer Motivation to Features.
Part of
- Jobs to Be Done and Consumer Motivation — section
- Consumer (B2C) Product Management roadmap — the full learning path