Emotional and Social Jobs — Roadmap Step & Resources
Why consumer products often serve identity and status needs, not just function
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product management, with deep dives on consumer growth and retention. Background reading/viewing for: Emotional and Social Jobs.
- Lenny's Podcast (Video) — Interviews covering Jobs to Be Done applied to consumer products. Relevant to: Emotional and Social Jobs.
Part of
- Jobs to Be Done and Consumer Motivation — section
- Consumer (B2C) Product Management roadmap — the full learning path