Segmenting a Mass Consumer Audience — Roadmap Step & Resources
Finding meaningful groups within a huge, diverse user base
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Study resources
- Amplitude Blog (Article) — A product analytics company publishing extensively on consumer engagement and retention metrics. Background reading/viewing for: Segmenting a Mass Consumer Audience.
- Mind the Product (Article) — A global PM community publication covering consumer research methods. Relevant to: Segmenting a Mass Consumer Audience.
Part of
- Consumer User Research — section
- Consumer (B2C) Product Management roadmap — the full learning path