Behavioral Data vs Stated Preferences — Roadmap Step & Resources
Why what consumers say and what they do often diverge
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Study resources
- Mind the Product (Article) — A large global product management community and publication with consumer product case studies. Background reading/viewing for: Behavioral Data vs Stated Preferences.
Part of
- Consumer User Research — section
- Consumer (B2C) Product Management roadmap — the full learning path