Product's Role in Sales Demos and POCs — Roadmap Step & Resources
What a PM should own during proof-of-concept evaluations
- Level: beginner
- Estimated time: 1 days
- Roadmap: B2B / Enterprise Product Management
Before this step
Study resources
- Mind the Product (Article) — A large global product management community and publication with practical B2B and SaaS-focused content. Background reading/viewing for: Product's Role in Sales Demos and POCs.
- Lenny's Podcast (Video) — Interviews with B2B PMs discussing the enterprise sales cycle. Relevant to: Product's Role in Sales Demos and POCs.
Part of
- Understanding the Enterprise Sales Cycle — section
- B2B / Enterprise Product Management roadmap — the full learning path