Measuring Marketing ROI — Roadmap Step & Resources
Connecting campaign spend back to actual business results
- Level: advanced
- Estimated time: 2 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Study resources
- How to Calculate Marketing ROI (Article) — HubSpot's own guide to calculating and communicating marketing ROI.
- Marketing ROI Explained (Video) — Covers connecting marketing spend to measurable business outcomes.
Part of
- Campaign Planning, Budgeting & Ethics — section
- Digital Marketing Fundamentals roadmap — the full learning path