Marketing Budgeting Basics — Roadmap Step & Resources
Allocating limited budget across channels based on expected return
- Level: advanced
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- How would you decide how to split a fixed budget across three channels with different expected ROI?
Study resources
- How to Create a Marketing Budget (Article) — HubSpot's own guide to building and allocating a marketing budget.
- Marketing Budgeting Explained (Video) — Covers allocating budget across channels based on expected ROI.
Part of
- Campaign Planning, Budgeting & Ethics — section
- Digital Marketing Fundamentals roadmap — the full learning path