Building a Marketing Campaign Plan — Roadmap Step & Resources
Structuring goals, audience, channels, timeline and success metrics into one plan
- Level: advanced
- Estimated time: 2 days
- Roadmap: Digital Marketing Fundamentals
Mini projects
- Write a full campaign plan for a product launch including goals, channels, timeline and budget
Study resources
- How to Create a Marketing Campaign (Article) — HubSpot's own comprehensive guide to planning a marketing campaign.
- Building a Marketing Campaign Plan Explained (Video) — A practical walkthrough of planning a campaign from goal to execution.
Part of
- Campaign Planning, Budgeting & Ethics — section
- Digital Marketing Fundamentals roadmap — the full learning path