Bidding Strategies Overview — Roadmap Step & Resources
Manual vs automated bidding and optimizing for clicks, conversions or value
- Level: intermediate
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- Why might an advertiser choose to optimize bidding for conversions rather than clicks?
Study resources
- Google Ads Bidding Strategies (Article) — Google's own official documentation on bidding strategies.
- Bidding Strategies Explained (Video) — Covers choosing between manual and automated bidding strategies.
Part of
- Paid Advertising Fundamentals — section
- Digital Marketing Fundamentals roadmap — the full learning path