Ad Targeting Basics — Roadmap Step & Resources
Reaching the right audience by demographic, interest, behavior or intent
- Level: intermediate
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Study resources
- A Guide to Digital Ad Targeting (Article) — HubSpot's own guide to demographic, behavioral and interest-based targeting.
- Ad Targeting Explained (Video) — A practical walkthrough of setting up audience targeting for paid ads.
Part of
- Paid Advertising Fundamentals — section
- Digital Marketing Fundamentals roadmap — the full learning path