Market Segmentation Strategies — Roadmap Step & Resources
Dividing a broad market into groups worth targeting differently
- Level: beginner
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Interview questions
- Demographic vs behavioral segmentation — when would you use each?
Study resources
- Market Segmentation: Definitive Guide (Article) — HubSpot's own definitive guide to segmenting a market by demographics, behavior and more.
- Market Segmentation Explained (Video) — A practical explanation of segmenting an audience into actionable groups.
Part of
- Understanding Your Audience — section
- Digital Marketing Fundamentals roadmap — the full learning path