Customer Journey Mapping — Roadmap Step & Resources
Understanding the stages a customer moves through before, during and after a purchase
- Level: beginner
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Study resources
- How to Create a Customer Journey Map (Article) — HubSpot's own guide to mapping the customer journey from awareness to advocacy.
- Customer Journey Mapping Explained (Video) — A practical walkthrough of building a journey map for a product or service.
Part of
- Understanding Your Audience — section
- Digital Marketing Fundamentals roadmap — the full learning path