Defining Target Audience & Buyer Personas — Roadmap Step & Resources
Building a clear picture of who you're actually trying to reach
- Level: beginner
- Estimated time: 1 days
- Roadmap: Digital Marketing Fundamentals
Before this step
Mini projects
- Build a detailed buyer persona for a product, including goals, frustrations and buying triggers
Interview questions
- Why do buyer personas need to include goals and frustrations, not just demographics?
Study resources
- How to Create Detailed Buyer Personas (Article) — HubSpot's own widely-referenced guide to building buyer personas.
- Buyer Personas Explained (Video) — A practical walkthrough of building a persona from real customer data.
Part of
- Understanding Your Audience — section
- Digital Marketing Fundamentals roadmap — the full learning path