A/B Testing Pitfalls — Study Resources & PYQs
Curated resources, past papers and PYQs for A/B Testing Pitfalls.
Study resources
- Twyman's Law and A/B Testing Pitfalls (Article) — Microsoft's Experimentation Platform research group's articles on common A/B testing pitfalls.
- Common A/B Testing Mistakes Explained (Video) — Covers peeking, novelty effects and other common experimentation pitfalls.