Combining Qualitative & Quantitative Data — Roadmap Step & Resources
Using numbers to find where to look, and qualitative research to understand why
- Level: advanced
- Estimated time: 1 days
- Roadmap: UX Design
Before this step
Study resources
- Mixed Methods: Combining Qual and Quant Data (Article) — Nielsen Norman Group's guide to triangulating findings from both research types.
- Combining Qualitative and Quantitative UX Data Explained (Video) — Covers using analytics to find where and interviews to find why.
Part of
- UX Metrics & Analytics — section
- UX Design roadmap — the full learning path