Analyzing Product Analytics for UX Insights — Roadmap Step & Resources
Reading funnels, drop-off points and usage data to spot UX problems
- Level: advanced
- Estimated time: 2 days
- Roadmap: UX Design
Before this step
Mini projects
- Analyze a funnel report to identify the step with the highest drop-off and hypothesize why
Study resources
- Using Analytics to Inform UX Decisions (Article) — Nielsen Norman Group's guide to combining quantitative analytics with UX research.
- Product Analytics for UX Designers Explained (Video) — Covers reading funnel and retention data to spot UX problems.
Part of
- UX Metrics & Analytics — section
- UX Design roadmap — the full learning path