Qualitative vs Quantitative Research — Roadmap Step & Resources
Understanding 'why' vs measuring 'how many/how much', and when each is appropriate
- Level: beginner
- Estimated time: 1 days
- Roadmap: UX Design
Interview questions
- Why can't quantitative data alone tell you why users are dropping off at a certain step?
Study resources
- Quantitative vs. Qualitative Usability Testing (Article) — Nielsen Norman Group's canonical comparison of the two research paradigms.
- Qualitative vs Quantitative UX Research Explained (Video) — Jakob Nielsen's own explanation of when each research type is appropriate.
Part of
- User Research Fundamentals — section
- UX Design roadmap — the full learning path