Capstone: Design a Consumer Growth and Retention Strategy — Roadmap S…
Producing a full plan spanning onboarding, engagement and retention
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Interview questions
- Walk me through how you'd improve engagement for a consumer product you use regularly, without seeing any of its data.
Study resources
- Amplitude Blog (Article) — A product analytics company publishing extensively on consumer engagement and retention metrics. Background reading/viewing for: Capstone: Design a Consumer Growth and Retention Strategy.
- Lenny's Podcast (Video) — Interviews with consumer PMs discussing career paths. Relevant to: Capstone: Design a Consumer Growth and Retention Strategy.
Part of
- Career and Capstone — section
- Consumer (B2C) Product Management roadmap — the full learning path