Case Study: Improving Retention for a Consumer App — Roadmap Step & R…
Taking a real retention problem from diagnosis to tested solution
- Level: beginner
- Estimated time: 1 days
- Roadmap: Consumer (B2C) Product Management
Before this step
Mini projects
- Diagnose a consumer product's retention problem and propose a tested improvement plan
Study resources
- Lenny's Newsletter (Article) — A widely read current newsletter on product management, with deep dives on consumer growth and retention. Background reading/viewing for: Case Study: Improving Retention for a Consumer App.
- Lenny's Podcast (Video) — Interviews with consumer PMs discussing career paths. Relevant to: Case Study: Improving Retention for a Consumer App.
Part of
- Career and Capstone — section
- Consumer (B2C) Product Management roadmap — the full learning path